March Money & March Marketing: Looking inside the Final Four

March money drives NCAA By: Thomas Abbott, Academic Program Manager for Business Did you know that the NCAA Men’s Division I basketball tournament just paid for another year of college sports? That may not be precisely true, but in reality,…

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Social marketing brings new forms of calls-to-action, deeper consumer connections

In a world where technology increasingly drives the way we communicate to our stakeholders, marketers are becoming more aware of the need to be socially responsible in their messaging. Social marketing is a very particular kind of bi-directional communication where…

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