March Money & March Marketing: Looking inside the Final Four

March money drives NCAA By: Thomas Abbott, Academic Program Manager for Business Did you know that the NCAA Men’s Division I basketball tournament just paid for another year of college sports? That may not be precisely true, but in reality,…

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Social marketing brings new forms of calls-to-action, deeper consumer connections

In a world where technology increasingly drives the way we communicate to our stakeholders, marketers are becoming more aware of the need to be socially responsible in their messaging. Social marketing is a very particular kind of bi-directional communication where…

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5 Questions with Jeremi Bauer: The direction of marketing

1. 2015 budgets have been formed, and 51 percent of B-to-B marketers plan to increase their marketing budgets, up from 32 percent last year, with the average budget increasing by six percent, according to a new report by Forrester Research. Why…

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Business experts review the Super Bowl from every angle

Marketing: Breaking the bank By: Jeremi Bauer, Academic Program Manager for Marketing Every year fans of football, and those with whom they are acquainted, look forward to the game of all games where two titans of sport compete to definitively…

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