With a 127-year history of innovation and serving students in Connecticut and around the world, Post University continues to evolve as a go-to education force. Focusing on qualities that set it apart from other schools, the University now is contemporizing its brand – literally and figuratively – reinvigorating core values with renewed emphasis on personalizing student experiences, providing students continual support teams, streamlining student processes for a seamless experience from enrollment to commencement, and creating a new visual identity that symbolizes the importance of these enhancements.
According to CEO John L. Hopkins, not only is Post attracting the academic community’s attention, it is having a significant effect on student enrollment, satisfaction, and retention. Hopkins notes spring 2017 enrollment at Post’s Main Campus was the largest in 17 years, while January’s online enrollment was the largest in two years. Meanwhile, student satisfaction has risen, with alumni surveys showing more than eight in 10 graduates are pleased with their academic experience and 95% saying their degree has held or increased in value.
The University’s new branding positioning and visual identity are designed to reinforce its distinctive contributions to education and the community, engage and energize students, faculty and staff, and remind everyone of Post’s “top down” commitment to serve its students and
provide each of them a personalized learning experience leading to a successful completion. According to Hopkins, this is the cornerstone of Post University’s culture.
Post Makes It Personal™ isn’t just a new advertising tagline, but a re-focused cultural commitment that is manifest in every aspect of the learning experience.
“We are building Post University one student at a time, knowing that each student has different aspirations, challenges and learning styles. We passionately deliver solutions by personalizing the entire student experience as the DNA of everything we do,” Hopkins says. “We do this to ensure our customers walk away with an extraordinary learning experience and new level of marketability. It’s our value proposition – and what we promise.”
Hopkins touts Post’s highly supportive and personal stake in student success, which includes assigning each an Academic Success Coach and an entire personal support team to include Post admissions representatives, financial aid specialists, academic advisors, and faculty members, who are involved from day-one. Post now focuses on its new Five Keys to Personalization:
- Teams that are fully involved with students from the start;
- Doubling of its student advisory staff;
- Involving faculty as advisors in each support team;
- Re-engineering student readiness tests to anticipate challenges and eliminate the potential for failure; and
- Investing in advanced Blackboard learning tools to ensure all students grasp a course concept, for example, before moving on.
The approach is designed to personalize each student experience and more effectively guide students through every step of their learning experience – from enrollment to commencement.
Post’s student-to-faculty ratio is intimate, with 90% of classes having fewer than 20 students – a case where Hopkins believes “smaller is better.” Small class sizes put Post students in the “front row,” enabling them to know, and be known by, their professors and classmates. Students not only receive more personalized instruction, they are able to customize their concentrations, tailoring degrees to their specific career aspirations. And, all courses are taught by faculty who have at least 10 years of in-field experience as well as advanced degrees, enabling them to draw upon, and pass along, real-world, practical solutions that often lead to successful student career opportunities.
Regionally accredited by the New England Association of Schools and Colleges (NEASC) based on the same standards used to accredit Yale, Harvard and other top schools, Post is dedicated to creating an exceptional customer service experience that prepares each student for lifelong success. The first university in Connecticut to offer degree programs online, opening higher education to growing numbers of students, Post remains among those prestigious regionally accredited schools that offer a full undergraduate or graduate degree, online and at our Waterbury, CT campus.
The University’s all new “Hands-Raised” visual identity symbolizes a bright, new future for all Post students, associates, and the surrounding community.