Wednesday, July 9, 2014

Interactive Communication is the way of the future

How often do people communicate?  Whether they text, tweet, call, email, Facebook chat, or speak in person, one thing is certain: they cannot not communicate!

Post University is now offering a Bachelor of Arts in Interactive Communication on the Waterbury campus and online. The field of Interactive Communication is a blend of psychology, sociology, marketing, journalism and business.  The new program focuses on how technology influences various types of human communication, such as intrapersonal, interpersonal, mass, group, and organizational communication. Using both traditional and emerging technologies students will explore how instant access to information has changed how people communicate.  

Woman typing on a laptop computer.
Post's new Interactive Communication program focuses on the
many ways technology has changed the way people communicate. 
In the undergraduate program, students will be exposed to web communication, corporate communication, social media, public relations, and marketing through academic and hands-on experiences. They will also learn the influence and importance of global communication and culture on all communication interactions.

In the Introductory Interactive Communication course, students will create a social media presence for a “mock” client. They will research the strategies and theories behind an effective social media campaign, and they will design the campaign from start to finish.  Additionally, students will present their social media plan to their classmates (their mock clients). At the end of the class, students will actually leave with a portfolio piece for their keeping, and an addition to their resume.

In Mass Media & Society, students will focus on how our culture and society is impacted by the various mass media industries.  After extensively reviewing the print, sound, moving picture and new media industries, students will choose one major issue associated with one of these industries and create a professional counter advertisement to present to their classmates.  The counter advertisement will showcase the student’s ability to target a specific audience and bring light to a particular issue that impacts our society and culture. 

The Interactive Communication program is designed to prepare students for a career in a wide variety of fields, including advertising, marketing, social media, and public relations. Two concentrations are offered within the Interactive Communication program, Media Arts and Organizational Communication. The Media Arts concentration focuses on media literacy and allows students to create professional-grade multimedia projects and portfolio pieces. The Organizational Communication concentration focuses more on enhancing a student’s skills in public relations and marketing communication fields.