So, just a little more than a year into it, he’s already working with businesses, primarily in the arts and non-profits, that have marketing budgets ranging from $100,000 to $1 million.
“My Post education helped me learn how to position myself,” Barry said. “It helped me understand what my strengths are and how to communicate that.”
As a successful entrepreneur, Barry said he’s already learned the valuable lesson on why it’s so important not to try and be all things to everyone.
“The mistake you make is trying to cover too many bases and provide a service for everyone,” Barry said. “For marketing that is not a good idea. Nothing works for everyone.”
Barry said his company helps people balance between traditional and online marketing. Part of his business relies on getting donations for non-profits. By studying social media and other trends, he is able to identify potential donors and then figure out the best way to contact them. It’s about much more than advertising, he said.
“There is no pushy ad pitch; instead it’s all about cultivating relationships with potential donors,” he said. “The donors feel good because they are donating to a good cause that is doing something positive for the community.”
Although Barry brought many years of business experience to this new venture, he realized there were “some gaps in my knowledge.“ That’s why he went back to school.