Friday, February 3, 2012

Super Bowl XLVI: Lessons to be learned

One of the most exciting aspects of working in a university setting is seeing how events of national importance affect us here campus. Super Bowl weekend is a perfect example. With Connecticut being so geographically close to the home stadiums of both Big Game contenders, the students, faculty, and staff of Post University are definitely caught up in the pregame hoopla.

Given that Post University is an environment of educators and learners, it's particularly exciting when opportunities to teach come in unexpected packages. After the game, after someone utters the now famous line, "I'm going to Disney World!" on national TV, the lessons will begin.

Deron Grabel, Academic Program Manager for Post University's Sport Management program, and Tom Abbott, Academic Program Manager for the Business Administration Program, are teaming up to lead students through a post-game analysis of the business side of the Super Bowl. The university's inaugural "Super Bowl Seminar," to be held Monday, Feb. 6, will bring together students and faculty members of the Sport Management and Business Administration programs to discuss the dollars and cents of America's biggest sporting event of the year.

Have you ever questioned the financial impact the Super Bowl has on local economies? The host city certainly receives a great financial boost, but what about the home cities of each of the teams vying for their NFL Championship rings? Here's some food for thought:

Super Bowl Sunday is the biggest food consumption day in the United States next to Thanksgiving. Just how much revenue is generated by game day parties and feasts? And exactly what is "Blue Pizza" and why is it taking Long Island by storm?

With all that partying, which often lasts late into Sunday night, what's the effect on work productivity when those same fans call in sick or show up late to work the following morning? The now famous parade of Super Bowl commercials begs the question ... Is the high cost of advertising on the game worth the price? These are just some of the questions students will ponder as they explore the implications of the Super Bowl on local economies.

Most important, Monday's Super Bowl seminar will be a great opportunity for Post University students to apply course work to a real-life event. It will bring students and faculty together outside of the classroom to passionately analyze a shared experience in an educational setting. And, it will open many students' eyes to the wide array of career opportunities a degree in Sport Management can support.

After the game is over, some fans will only remember the score. Some will remember the broadcast's funniest commercial. But at Post University, many students will remember much more. They'll remember the year they learned more from the Super Bowl than any other year. That's the value of living in an environment of educators and learners. Stay tuned for another blog post on this once the session has ended.

If you're not able to join us, you can still take part in the seminar by sending in your questions to Post's Facebook or Twitter to be asked in real-time.