As is true in general for any MBA program, you are likely to get more out of your marketing concentration once you have had some business and work experience, especially the kind involving high engagement with people.
In short, if you are fresh out of school and looking for a piece of paper to magically land you a six-figure salary right out of the gate, sorry, this article might not be for you ...
So, what kind of questions should you ask yourself?
The keen reader will observe that the answers for most, if not all of the above questions, should be readily found within the program's published information -- that is, if it is a transparent, quality program.
A deficient program can easily be masked with an expensive PR campaign. Branding a quality program takes one success story at a time. Check the social buzz and reputation associated with your selected program and seek out alumni testimonials. Specifically, try to confirm the answers you have found to the questions above.
You have probably noticed that I've ignored the typical questions about program cost and duration. In the long-run, investing $3,000 more or less in the program, or graduating three months earlier or later, are insignificant in comparison to the value at stake.
Not to completely duck the question -- carefully scrutinize programs that will cost you more than $35,000 (2011 tuition) or include fewer than four dedicated marketing courses (12-16 credits) and fewer than 12 total courses (36-40 credits). Will you get the return on investment you expect?
Also consider favorably programs that include a capstone course. This experience will solidify the learning gained throughout the program.
In summary, choosing the right MBA/marketing program for you requires that you start to act like a savvy consumer: Ask the right questions and seek the answers! You deserve nothing less.
Editor's note: While not mentioned in this article, Post University is the first university in Connecticut to offer a completely online MBA degree program.