1. In a study conducted by Accenture, entitled Corporate Innovation is Within Reach: Nurturing and Enabling an Entrepreneurial Culture, employees at various levels within U.S. corporations were asked to express their willingness to pursue innovative new ideas, and their perception of their companies’ entrepreneurial culture. The vast majority, 89 percent, said they felt an entrepreneurial culture can have the potential to lead to new ideas that promote growth. How important is creating an entrepreneurial culture within a corporation?
Historically, an entrepreneurial culture meant long hours spent working with little pay. This was mainly attributed to start-ups who had to conserve precious few resources to get a business off the ground and running. Time was the only commodity readily available. The payoff was doing something you loved, on your own, with a greater reward awaiting you in the future. We are now seeing something a bit different and that is an entrepreneurial spirit within various types of organizations, not just start-ups.