Friday, February 27, 2015

5 Questions with Steve Paulone: Economic effects of harsh winter

1. Record-breaking snow and cold have hit many U.S. cities recently, as the month of February has caused major headaches for businesses. In one of the hardest hit cities, Boston, MA, the effects of the past month have been“economically devastating”, with each snow day reportedly costing the state economy $265 million. Are there ways businesses can spare themselves from such an enormous economical hit?
Businesses can spare themselves from the long-term economic costs of bad weather to a certain extent by innovating or changing the way they do business. One possibility would be shifting to an internet strategy to reach customers outside the area affected by poor weather. Look at Post University for an example; when our business was 100 percent on-ground we would have to alter our entire calendar structure to give our students the proper education, and classroom interaction would suffer. Now that we have an online delivery option we can move along without skipping a beat – we shift from ground to virtual delivery.

Tuesday, February 24, 2015

Terrorism on Main Street: Is small town America ready?

A new reality

As recent events in BrusselsParis and Copenhagen have indicated, a new type of terrorist tactic is emerging; one of small scale attacks on civilian targets.  Supporting this theory is the recent trend of western foreigners joining the Islamic extremist group, ISIS, in the fighting in Iraq and Syria.  These western volunteers reportedly include over 100 Americans.  They are likely receiving firearms and explosives training that they could take back to their home countries to carry out these types of attacks, as was the case with the Brussels incident.  Many of these foreign fighters are being radicalized via social media or are simply intrigued by the violence perpetuated by ISIS.  A percentage of these volunteers are joining for more religious reasons, such as seeking to live in an Islamic caliphate, or state led by a political and religious leader who is a successor of Muhammad.  In either case, both groups are capable of attacking civilian populations and institutions they see as a threat to their extremist ideology.

Friday, February 20, 2015

5 Questions with Philip Dawson: Personal financial planning

1. Older Americans are falling short of the levels needed for a healthy retirement in nearly every state, according to a study by Interest.com, conducted with data from the U.S. Census Bureau. Americans age 65 and up failed to possess 70 percent of their pre-retirement income, a level usually desired, in 49 of 50 states. Why are so many Americans falling short of this benchmark?
“I owe, I owe … so off to work I go”  There are potentially dozens of reasons why Americans of the Baby Boom ilk find it difficult to save money at the rate necessary to reach comfortable balances for retirement.  Two key contributing factors to this phenomenon are personal debt and cultural attitudes toward savings rates in the first place. 
The effects of famous money-spending binges of the past continue to linger.  Many Americans find it difficult to save for retirement given the rising cost of other essential living needs, such as housing, food, education, and costs associated with healthcare.  In fact, rising healthcare costs are a particular concern as early boomers wrestle with the rising cost of their own peculiar aches and pains associated with aging, as well as challenges dealing with providing care to their aging loved ones and parents.  

Wednesday, February 18, 2015

Riddick kicks off lecture series with discussion on Ferguson, community policing

The Post University 125th Anniversary Lecture Series kicked off last  week with Waterbury, CT Chief of Police Vernon L. Riddick presenting his lecture “Lessons Learned from Ferguson: Police and community relations”.

Riddick discussed the themes that were present in Ferguson, MO prior to the community uprising, and the same underlying tones that are prevalent in several communities across the nation.

“The events in Ferguson showed us that there was a disconnect and a lack of trust between the police department and the community, and more importantly, I think, a lack of legitimacy,” said Riddick.

Friday, February 13, 2015

5 Questions with Jeremi Bauer: The direction of marketing


1. 2015 budgets have been formed, and 51 percent of B-to-B marketers plan to increase their marketing budgets, up from 32 percent last year, with the average budget increasing by six percent, according to a new report by Forrester Research. Why are we seeing such a jump in the amount of marketers willing to pump up their budgets?
Marketers are pumping up their budgets, because over the last few years (since late 2012) there has been an uptick in the economy.  The housing market is slowly recovering from its lows in 2008 – 2010 which is leading to increased consumer confidence.  Lastly, gasoline has been on a steady decline for the past few months so consumers now have discretionary income that they previously did not.  Marketers know this, and they want access to this discretionary income.  Another thing we’re seeing right now is what is being called “cause marketing” where companies and brands are associating themselves with causes happening around the world.  We saw this several times during Super Bowl XLIX.  Many of the commercials during the game had people wondering what was being marketed until the very end.  Nationwide’s controversial commercial is a great example of this “cause” marketing and its impact.  Two weeks after the Super Bowl, people are still talking and sharing their thoughts about that commercial.  That is brand awareness!  Good or bad, Nationwide now owns a spot right in front of their audience’s minds.

Tuesday, February 10, 2015

Practicing what you preach: Post students pay it forward with recent service project

It’s one thing to encourage action, it’s another to act. Post students did both recently, in a “pay it forward” community service project in coordination with a local elementary school.

Students from Post’s Management program visited Frisbie Elementary School in Wolcott, CT, recently to work with and read to young students. During their visit, they read Ordinary Mary's Extraordinary Deed—a children’s book that inspires and encourages good deeds and community service.

The students didn’t just relay this message though; they took it to heart. The students in this Management class made gifts, including scarfs, puzzles and winter-themed tote bags, for patients at the Connecticut Children’s Medical Center.

Thursday, February 5, 2015

Four etiquette tips that can help you look professional

When I was a college student, professors rarely spoke about business etiquette. Transitioning into the workforce from college was just something we learned along the way. However, part of my job as a Career Services professional is to help students understand professionalism, and make their transition from college student to full-time employee a little easier.  

There are many things to take into consideration regarding etiquette, but to help combat the anxiety that comes along with graduating, looking for a job, and beginning a career, I’ve come up with four simple etiquette tips that can help you look more professional now.

1. Eliminate slang and improper use of communication

According to an article from the Wall Street Journal, managers are quite perplexed at how the English language has become somewhat informal due to social media and email; which can lead to bad impressions, poor customer service and inappropriate marketing. Knowing how to articulate proper sentences is the recipe for being taken seriously.